I had the pleasure of working with Orchard: Africa, an organization Philanthropegie founder Ric Leutwyler serves on the Board of. In exploring opportunities to raise awareness for the valuable work Orchard is doing in South African villages, we had to create a “personality” media would engage with. In addition to an outstanding Executive Director in […]

Media begets media. Stories aren’t told once. They’re told several times, in various fashions, from multiple points of view. Opportunity for exposure lies in being on the lookout for media at its originating point, before every angle has been exhausted. A savvy non-profit promoter will monitor stories related to her area of expertise and potential […]