I had the pleasure of working with Orchard: Africa, an organization Philanthropegie founder Ric Leutwyler serves on the Board of. In exploring opportunities to raise awareness for the valuable work Orchard is doing in South African villages, we had to create a “personality” media would engage with. In addition to an outstanding Executive Director in […]

Media begets media. Stories aren’t told once. They’re told several times, in various fashions, from multiple points of view. Opportunity for exposure lies in being on the lookout for media at its originating point, before every angle has been exhausted. A savvy non-profit promoter will monitor stories related to her area of expertise and potential […]

I subscribe to a number of newsletters about philanthropy, nonprofits and social good. There is one in particular that I’m always excited to see in my inbox. Heather Mansfield, the author of “Social Media for Social Good – A How To Guide for Nonprofits,” sends out her newsletter every 10 to 14 days.  It’s full […]