I began Selfishgiving.com in December 2004 as a digital pinboard to share all the things I had previously shared via email.
I think people got sick of getting five emails a day from me with the subject line “Did you see this?” Moving to a blog just seemed, well, easier and less intrusive.
You’ll find two important themes on my blog.
First, my goal is to give small nonprofits and businesses the tools and skills they need to execute win-win cause marketing partnerships.
Second, I believe the future of transactional cause marketing will be driven by smartphones, social media and location-based marketing.
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