The Olympics give us so many reasons to celebrate. Most obviously is the champions that win the gold medals, beating the competition to earn glory and a reward for years, even a lifetime, of hard work. There’s also the celebration of pure physicality. The beauty of seeing the human body, stretched to its limits, on […]
As I looked at my priorities for the week, this week was very crowded. Response to the Donor Engagement Playbook has been amazing and I’ve enjoyed interacting with those of you that read my post last week and downloaded it. Most of my week has been filled with conference calls and meetings and writing – […]
One of the most oft repeated statements heard in PR meetings to clients is that “what you consider as ‘nothing’ may actually be news we can pitch.” It sometimes takes the brashness assertiveness of a media whore professional to help an organization see what news opportunities are available to them. For example, the lowest hanging fruit may be […]
With the economic downturn, non-profit organizations around the globe are looking for new ways to increase donations. Rock the World Network has released a 7-step white paper that will help increase reach and engagement, both online and in real life. July 26, 2012- Tampa, FL In the face of reduced donations, non-profit organizations worldwide […]
Last month, I wrote about why CSR matters for companies, nonprofits and employees right now. I thought it would be nice to dive a little into how you can let the public know about these great things your company is doing. It’s like the old saying goes, “If a tree falls in the woods, but […]
